Digital Strategy for Social Media and Reviews Sites- myassignmenthelp

Question: Discuss about theDigital Strategy for Social Media and Reviews Sites. Answer: Social Media is dead. Whats next? The Deloitte study showing a decline in traffic to online reviews sites, brands social network, and social media platforms indicates changing needs among us. These sites are unique platforms that give potential customers insight into a company including its services and reputation. Through these platforms, we can obtain adequate information about a brand which is key in making an informed decision. Despite the valuable information given by these sites, the reducing traffic as shown in the study is an indicator of our changing information needs. This change can lead to negative business implications as many firms rely on social media, reviews sites, and brand-specific social network to attract new customers and improve brand awareness. The decline in traffic can be attributed to two factors: fake reviews and poor information. Online reviews sites such as sitejabber and gamespot are known to be abused by companies that seek to influence their reputation. It is estimated that over 15% of reviews on these sites are fake. Businesses post fake reviews on such sites to boost their reputation which can raise suspicion from potential customers and create a negative perception. The growing trend of fake reviews may have influenced us to distrust online reviews site leading to a decline in traffic. Poor information is another key factor that could be influencing web traffic. This implies that firms are posting inaccurate and short content which fails to appeal to us. Content is a key aspect of a website that significantly influences web traffic. For example, I will visit social media marketing blog if it offers detailed information about social media marketing tips. Halvorson mentions that detailed and unique information tha t includes an attractive writing style and visuals is a traffic-magnet for any site. How many of you have read inaccurate information or content with grammatical errors? If you have encountered a site with such kind of information, it is likely that you were unimpressed. Poor information turn off customers who would have otherwise been valuable traffic to a site that may be converted to a sale. In the perspective of privacy Calculus theory, the decline of traffic could be attributed to our preference to find relevant brand information on our own instead of getting involved in social interactions. This is a form of social withdrawal indicating our need to find information that aligns with our expectations. A recent study conducted indicated that Australians are reluctant to pay for premium content when they can access such information for free. This trend is an antecedent to the declining traffic. Social withdrawal implies that we shift towards finding information about a brand or a product without interacting with others. This behavior can be an indicator of waning influence of peers or social reviews on our buying decisions. With respect to privacy theory, we shun social media and other sites where we interact with people in order to find information that meets our needs or reflects the quality of the brand we intend to buy from. This could be influenced by the need to identify unique and truthful information which is a sign of a maturing digital marketing environment in which we focus on quality instead of quantity. The new user browsing behavior have varying implications on all stakeholders. The marketing manager has to focus on our needs as the target audience in order to determine the content that can be crafted to meet our needs. Agencies have to become user-oriented in order to deliver content that aligns with our expectations. We as the consumers are likely to visit sites which have detailed blog content. Additionally, the brand has to adopt a unique way of developing content that is personalized for a specific target audience to engage them and encourage them to take action. Lets face it, you either love or hate social media. Ironically, we get stuck in real traffic and then in our cars, we download social media traffic to pass the time stuck in traffic. The future is already here and businesses need to almost be prophetic in their choice of information sharing and marketing strategies. Yes, we are fatigued, yes we do need a good nap, but trends are backing a more community minded approach and valuing connections.